If I was to own a football club, I would definitely call it Rianimation FC.
The Ambleside logo needed a massive revamp. It was unprofessional and not clean or sophisticated. It looked like it was created on Microsoft Publisher. The first question I asked myself was, does this scream football? No. So I began with creating again, another mindmap. This was so that I could further understand the logo and what they wanted to say.
![](https://rianimation.coventry.domains/wp-content/uploads/2020/04/2-1-752x1024.jpg)
Ambleside wanted to continue using their colours, therefore I intended to draw out some logo ideas. This would place me and my group in a position to see a variety of different ideas and explanations. For example, Greta, a team member, understood my logo ideas and had very similar ones. This was helpful because as a group, we saw a pattern in which our work could go. However, another team member stated that they did not like our ideas and therefore, we tried to understand what we could change.
![](https://rianimation.coventry.domains/wp-content/uploads/2020/04/logo-ideas-705x1024.png)
The reason I used the badge shape in the top left logo idea, is because it represents a medal or award. The second logo on the top right uses a circular shape as though it represents a ball. The bottom logo uses leaves around the side. This was because the previous logo features a tree. This seemed important to the existing brand.