I say this every year and half way through the year, I’m happy I never changed myself. So this new term we have been set with new briefs. The first brief is I say this every year and half way through the year, I’m happy I never changed myself. So this new term we have been set with new briefs. The first brief we have been set is based on projects working with real time clients. The brief states how we are should submit a final presentation based on two live projects, a portfolio and a blog (this is you). The great thing about using this platform is that I am now able to showcase my through processes and ideas based on all the projects I am working on. I can prove my research and explain my ideas and choices. I say this every year and half way through the year, I’m happy I never changed myself. So this new term we have been set with new briefs. The first brief is a submission issued by pure evidence. I have to prove my work and researched ideas in order to pass. How hard can that be?(!)

Another new brief that we have been given is an essay brief. The essay brief is based on different branding themes. We must pick one of four essay titles and then create a 2000 word essay discussing how significant it is. One essay title then shouted out to me was “interactive packaging makes branding more desirable”. When I read this, my brain went super fast as I collated a thousand ideas in my head. QR codes, mazes, puzzles, penguin bare jokes, mcdonalds happy meals, revolution make up…

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